Image of Core Card Decks

Deck the Halls

Every year around holiday time we try to send out something fun, memorable, and useful to our clients.  Most of our clients get plenty of food arrangements, calendars and USB keychains so we search for something a little bit different.  We’ve done things like sweatshirts and travel bags – and one year we even did a blanket with “cuddle up with Core” embroidered on the corner. With any luck, each item will be something a customer can use for more than just a few days or weeks. It’s great when we get an eMails months or even a year later.

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This year we came up with something that was not only fun for the client but also something we had a lot of fun working on.  A Deck of Cards. We have experience working on digital and physical games from previous projects but we found some interesting things out while working through a deck of cards:

  1. Something on the Front Should Be Flippable – Card games are easier to play when the number and suit on the front works universally upside down and right side up.  We chose to use letters for the face cards but maintained corners that were flippable.
  2. Don’t Customize the Back of the Cards Too Much – This seems obvious in hindsight but initially we thought about showcasing past projects or highlighting our different services on the back. We quickly realized a savvy card player could deduce the hand you were holding by memorizing the backs.
  3. It’s Nice if the Back is Flippable As Well – Gameplay looks better when you look around the room and everyone’s hand appears to be facing the correct direction.  We lucked out because our logo works both ways.

We did have some fun concepting famous faces to represent the face cards but ultimately decided against opening the door to The Estate of Elvis Presley vs. Core Marketing, Inc.:

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We chose the below final arrangement for the face cards and number cards because it represented something unique but true to the way card games are played:

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To see more check out our behance page and if you’re interested in getting a deck of our custom playing cards share our post on LinkedIn, Facebook, Behance or WordPress. We’re shipping* out decks to the first fifteen people who share.

*Free shipping only applies to US Continental states.




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